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Custom DestinationMAP

What is a DestinationMAP Custom Study?

A DestinationMAP (Meeting Assessment Program) Custom Study is a more individualized survey of the meeting/event planners that are most familiar with your destination.

Detailed Overview

The DestinationMAP (Meeting Assessment Program) Custom Study helps you understand your destination’s competitive advantages, strengths and weaknesses from the perspective of meeting and event planners. If your destination is not a top 40 meetings market, or if you would like to compare yourself to markets outside of the top 40 set, a DestinationMAP Custom Study is the ideal survey alternative.

Covered topics include past/future destination visits; overall site evaluations of your destination (and four competitors); meeting planner market perceptions and exposure to marketing channels.